By: Craig Kotilinek
The University of New England wanted a social media video created for its Masters of Social Work program so they contacted CSK Creative to bring out two separate feels from the same library of content.
The first social media video needed to be actual interview footage with some integrated text that would engage viewers even if they didn’t have sound on. The second video had interviews with more content but less integrated text callouts. The marketing video team is currently testing each video to see which is the most engaging.
The balance between creating short videos and providing enough content to be useful is especially important in social media videos and CSK Creative can help toe the line in a single video or create two separate videos to engage two separate types of viewers. Contact us for a quote or to discuss more about your social media video needs today.
Here’s the first, shorter social media video with integrated text
Here’s the second, longer social media video with more content
The New Jersey Institute of Technology Is one of the most progressive technology institutes in the world, but they don’t have the notoriety of a school like MIT, and the difference is marketing. That’s why NJIT came to CSK Creative to produce a shoot with both photos and video of the faculty with one environmental video as the centerpiece.
The video featured Cristian Borcea, Associate Professor of Computer Science at NJIT, discussing high-level technology challenges on the horizon. The video is intended to usher potential students into the site and catch their attention as well as their imagination to the potential of a career in Computer Science with a degree at NJIT.
The photos were all environmental portraits with the faculty in locations that made them feel comfortable. The faculty all had busy schedules and plenty of prior commitments so we shot all our interviews and photos with minimal disruption. The final result was a website that was not only extremely clean and aesthetic, but also informative. We couldn’t be happier with the result.
For more information or to get a quote from CSK Creative on educational videos, tutorial videos, marketing videos and interview videos, please don’t hesitate to contact CSK Creative.
By: Craig Kotilinek
CSK Creative got a call from the good people at VirTra simulators to shoot some customer testimonial videos at the Orange County Convention Center for the ground-breaking new V300 simulator. We shot inside the simulator itself with a static screen behind us on the five-screen, 300-degree field of view, $200,000 exhibit install. The simulator uses real guns (Glock 9MM and AR15) with a simulated recoil with C02 cartridges. They design it so you’re going to get shot now and then, which means a taser on your hip “stimulates” (shocks) you when you screw up, or really whenever the person running the simulator feels like you need to get out of your comfort zone. I can tell you from personal experience that the stimulation doesn’t exactly tickle.
The final simulator install is mainly used in law enforcement and military applications and includes a vibrating floor for added realism.
VirTra trusted CSK Creative to capture the customer testimonials and everything worked out flawlessly. Anticipating the client’s needs, we brought lighting to open up the dark room and separated the talent from the background so there were no tell tale shadows and no highlights on the screen. We shot with two cameras so the interview could be seamlessly spliced together when the talent said content that needed to be trimmed. We also provided an additional service at no extra charge when the client asked us to capture an on-the-spot demo with actual law enforcement personnel who were being introduced to the technology.
The raw footage turned out fantastic and it was another successful shoot for CSK Creative. If you have need of an event video, conference video, marketing video or corporate video of any type, please don’t hesitate to contact CSK Creative.
Yesterday CSK Creative had the privilege of working with Canale Communications on an interview video shoot at the Hyatt Regency Orlando for marketing videos. We were shooting interviews of extremely specialized medical professionals talking about a new treatment for Meniere’s Disease and childhood ear infections that’s making its way through the approval process.
CSK Creative was chosen as the production company for the medical interview videos because of our two-camera setup (most companies only use one camera) with professional audio and lighting at very competitive pricing.
The day was an absolute success. The Hyatt Regency is a fantastic Orlando videography venue and the suite provided a quiet place to quickly and efficiently get the interviews done with minimal interruptions. The setup worked out perfectly because the AAO conference the doctors were attending has an extremely expensive admission fee, so the interviewees just walked over to our pre-set room rather than shooting the videos at the Orange County Convention Center.
By: Craig Kotilinek