Yesterday CSK Creative had the privilege of working with Canale Communications on an interview video shoot at the Hyatt Regency Orlando for marketing videos. We were shooting interviews of extremely specialized medical professionals talking about a new treatment for Meniere’s Disease and childhood ear infections that’s making its way through the approval process.
CSK Creative was chosen as the production company for the medical interview videos because of our two-camera setup (most companies only use one camera) with professional audio and lighting at very competitive pricing.
The day was an absolute success. The Hyatt Regency is a fantastic Orlando videography venue and the suite provided a quiet place to quickly and efficiently get the interviews done with minimal interruptions. The setup worked out perfectly because the AAO conference the doctors were attending has an extremely expensive admission fee, so the interviewees just walked over to our pre-set room rather than shooting the videos at the Orange County Convention Center.
Steven Douglas Carroll is currently the President and CEO of Lee DuBois Technologies, a titan in the world of professional sales training. Carroll has come to the point in his career where he’s so sought after that public speaking and spokesman gigs are his next mountains to climb. With years of sales experience, Carroll is the perfect candidate for companies looking to represent themselves through a face that’s known in the community and who understands their offerings and can communicate t0 (and ultimately convert) their target market.
Carroll approached CSK Creative for the motion side of his representation and Cy Cyr to take the epic still images. The result was a professional demo reel that represented Carroll and demonstrated what he was capable of as a spokesman. The result was spectacular.
The first video is an overview of Carroll’s skills and shows the audience what a professional pitchman can do without a script. Carroll was a high-level athlete for years, so it was only natural that he would choose tennis and golf as the first two scenes. The last scene shows Carroll in his true element, the boardroom.
The next video is a quick pitch of one of Carroll’s books from the epic downtown Orlando cityscape.
And finally, my favorite video of the bunch is the fake Cialis commercial we shot. It was an impromptu thing, and all Carroll’s idea, and it turned out fantastic.
We at CSK Creative recently had the pleasure of working with GameSim, one of the tech industry’s fastest-growing companies. GameSim is a modeling and simulation company that focuses on the video game, military and GSI industries. Andrew Tosh (the Orlando-based brother of television star Daniel Tosh) started the company as a one-man-band and has grown to over 35 employees.
Andrew and I sat down to consult about preproduction strategy first—which is imperative in any high-end production to gauge the client’s needs and objectives—and we decided that the video needed a tech-forward feel with a soft, approachable side that wouldn’t intimidate potential clients.
The video was to be the company’s flagship marketing tool that would take pride of place at gamesim.com. Being a graphics-based company, they handled the motion graphics in-house, and we at CSK Creative collaborated closely via email and instant messenger during the post production to tweak the video and produce exactly the sales/marketing tool they needed.
Working with a forward-reaching tech company was a fun new challenge. The video covers the company’s inception, core competencies, work with high-end companies like EA Sports, and future goals. We put special emphasis on communicating to potential clients that GameSim was a fully capable, one-stop-shop equipped to handle huge projects from start to finish, and not just subcontracted parts of bigger projects.
We made the script and final video as evergreen as possible so the team at GameSim could make tweaks to stats and figures within the graphics whenever necessary so they had an up-to-date, polished marketing piece that the company would be proud of for years to come.
Check out the video below and let us know if we can help you reach your video marketing goals by contacting us.
We at CSK Creative recently finished the post-production on a shoot for Dunning, one of the most prestigious brands in Tech Apparel.
Dunning Golf is a relatively new division of the clothing company, but is rapidly growing and Ralph Dunning, the company’s founder and namesake, decided it was a good time to get Golf Digest to make a video. Golf Digest chose CSK Creative for the production work, and we executed a two-camera shoot with a Canon 5D and a Canon 7D at the PGA Merchandise Show, where Ralph Dunning was available for about an hour and a half. There usually isn’t much time in the schedule of busy executives like Dunning, so we shot as quickly as we could.
From there, we finished off with post production in Final Cut Pro, as well as Adobe After Effects and Cinema 4D. The key to this video was to capture the essence of Ralph Dunning through proper editing of the man’s comments.