Australian Beach Land Mine PSA Video

By:  Craig Kotilinek

If you haven’t seen it by now, this new Australian PSA depicts some carefree Aussie teens ditching school and heading to the beach, only to be blown up land mines. Yep, blown up by land mines. My initial reaction to this video was one of stern WTF, and my sentiments haven’t changed.

The point of the public service announcement was to get teens to stay in school through a shock ad that got attention, and while it certainly did get attention, it didn’t solve anything. Instead, teens in Australia are most likely sitting around eating their morning Vegemite sandwiches (as opposed to their afternoon Vegemite sandwiches, which get washed down with a XXXX Bitter) after just having sheared the sheep and fed the kangaroos, when they happen to glance over at the TV and say, WTF?

The point is, this isn’t just a cultural thing that Americans or Germans or Russians wouldn’t get, because there’s nothing to be got. The PSA makes no sense. I don’t think it’s inappropriate because it’s too dark, I just think it has no bearing on kids staying in school and isn’t terribly clever. I think the boundaries of free speech should be stretched beyond their limits when it makes sense to do so, but a group of teens getting blown up for skipping school? It’s just a horrible concept that someone must have green-lighted in frustration.

This is just one videographer’s humble opinion, however, so let us know what you think after you check out the video below.