PREPRODUCTION WORKSHEET

This preproduction worksheet has all the preliminary questions we at CSK Creative will ask to get a better idea of your video(s) scope and type so we can accurately quote your project. This worksheet will also give you a better idea of what you’re trying to accomplish with your marketing video project. It’s best to print the worksheet out or copy and paste it to a word processing program so you can go through the questions one by one.

TIMELINE: How many days will we be shooting?
SUBJECTS: How many people will be on camera at once?
SCENARIO: What’s the context of the video? Are we shooting at a tradeshow, or interviews at an office, etc?
GOAL: What goal is the video meant to accomplish?
LIGHTING: Do we need lighting? It adds money to the invoice but it can make a big difference in the final product’s quality when shooting indoors in low-light situations.
MICROPHONES: In your opinion, do we need wireless mics or shotgun mics? How many people will be on camera at any given time?
CAMERAS: How many cameras do you anticipate needing to do the production properly?
TELEPROMPTER: Will the talent need a teleprompter to deliver the lines?
B ROLL: Do we need B roll?
AUDIO: What is the audio situation? Is there a quiet, noise-dampening room we can shoot in? Is there the possibility of turning off ancillary noise like the air conditioning while we shoot? Will we be outdoors? If so, is it quiet enough to shoot good audio?
LIGHTING: Do we need lighting? It adds money to the invoice but it can make a big difference in the final product’s quality when shooting indoors in low-light situations.
MUSIC: Do you want music under each video? If so, do you want a different track for each?
GRAPHICS: How many total videos will be produced? Do you want each video to be branded with the same graphics or different? Will the video be graphics intensive or just an intro and outro with the company logo and lower third (bar across the bottom of the screen that shows the speaker’s name, title and company affiliation)?
DELIVERABLES: Do you have a timeline for delivery of the final videos? How many final videos will be delivered?
LENGTH: How long do you anticipate each video being?

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