Video: NJIT Marketing

Screen-Shot-2015-03-04-at-11.15.16-AM (1)The New Jersey Institute of Technology Is one of the most progressive technology institutes in the world, but they don’t have the notoriety of a school like MIT, and the difference is marketing. That’s why NJIT came to CSK Creative to produce a shoot with both photos and video of the faculty with one environmental video as the centerpiece.

The video featured Cristian Borcea, Associate Professor of Computer Science at NJIT, discussing high-level technology challenges on the horizon. The video is intended to usher potential students into the site and catch their attention as well as their imagination to the potential of a career in Computer Science with a degree at NJIT.

The photos were all environmental portraits with the faculty in locations that made them feel comfortable. The faculty all had busy schedules and plenty of prior commitments so we shot all our interviews and photos with minimal disruption. The final result was a website that was not only extremely clean and aesthetic, but also informative. We couldn’t be happier with the result.

For more information or to get a quote from CSK Creative on educational videos, tutorial videos, marketing videos and interview videos, please don’t hesitate to contact CSK Creative.

VirTra V300 Customer Testimonial Videos

CSK Creative got a call from the good people at VirTra simulators to shoot some customer testimonial videos at the Orange County Convention Center for  the ground-breaking new V300 simulator. We shot inside the simulator itself with a static screen behind us on the five-screen, 300-degree field of view, $200,000 exhibit install. The simulator uses real guns (Glock 9MM and AR15) with a simulated recoil with C02 cartridges. They design it so you’re going to get shot now and then, which means a taser on your hip “stimulates” (shocks) you when you screw up, or really whenever the person running the simulator feels like you need to get out of your comfort zone. I can tell you from personal experience that the stimulation doesn’t exactly tickle.

The final simulator install is mainly used in law enforcement and military applications and includes a vibrating floor for added realism.

VirTra trusted CSK Creative to capture the customer testimonials and everything worked out flawlessly. Anticipating the client’s needs, we brought lighting to open up the dark room and separated the talent from the background so there were no tell tale shadows and no highlights on the screen. We shot with two cameras so the interview could be seamlessly spliced together when the talent said content that needed to be trimmed. We also provided an additional service at no extra charge when the client asked us to capture an on-the-spot demo with actual law enforcement personnel who were being introduced to the technology.

The raw footage turned out fantastic and it was another successful shoot for CSK Creative. If you have need of an event video, conference video, marketing video or corporate video of any type, please don’t hesitate to contact CSK Creative.

Andrew Tosh GameSim Tech Marketing and Sales Video

Andrew-Tosh-2_1 (1)Check out the video below.

We at CSK Creative recently had the pleasure of working with GameSim, one of the tech industry’s fastest-growing companies. GameSim is a modeling and simulation company that focuses on the video game, military and GSI industries. Andrew Tosh (the Orlando-based brother of television star Daniel Tosh) started the company as a one-man-band and has grown to over 35 employees.

Andrew and I sat down to consult about preproduction strategy first—which is imperative in any high-end production to gauge the client’s needs and objectives—and we decided that the video needed a tech-forward feel with a soft, approachable side that wouldn’t intimidate potential clients.

The video was to be the company’s flagship marketing tool that would take pride of place at gamesim.com. Being a graphics-based company, they handled the motion graphics in-house, and we at CSK Creative collaborated closely via email and instant messenger during the post production to tweak the video and produce exactly the sales/marketing tool they needed.

Working with a forward-reaching tech company was a fun new challenge. The video covers the company’s inception, core competencies, work with high-end companies like EA Sports, and future goals. We put special emphasis on communicating to potential clients that GameSim was a fully capable, one-stop-shop equipped to handle huge projects from start to finish, and not just subcontracted parts of bigger projects.

We made the script and final video as evergreen as possible so the team at GameSim could make tweaks to stats and figures within the graphics whenever necessary so they had an up-to-date, polished marketing piece that the company would be proud of for years to come.

Check out the video below and let us know if we can help you reach your video marketing goals by contacting us.

Andrew Tosh, President of GameSim
Andrew Tosh hard at work on the next big project for GameSim, an Orlando-based modeling and simulation company

CSK Creative Demo Reel

CSK Creative’s professional videography reel, including multicamera interview videos, 2D motion graphics, 3D motion graphics, jib shots, motion time lapse video, underwater videography, POV videography, and more. For more of our work, visit the videos page, and please don’t hesitate to contact us for a quote today.